Samantha Hoopes

About Samantha Hoopes

Samantha Hoopes (born February 10, 1991, in Doylestown, Pennsylvania) is an American fashion model known for her work with major global brands and her recurring appearances in Sports Illustrated’s Swimsuit Issue. She began modeling after studying business and marketing, quickly gaining attention for her striking look and confident presence in both print and commercial campaigns.

Hoopes made her Sports Illustrated debut in the 2014 50th Anniversary Swimsuit Issue, appearing in the body‑paint feature and participating in SI promotional events, including the Sports Illustrated Beach Volleyball Tournament. She later returned for multiple SI projects, including Swimsuit calendars in 2016, 2017, and 2018, solidifying her place as a recognizable figure in the franchise.

Her commercial modeling career includes campaigns for Guess, Levi’s Jeans, and high‑visibility advertisements such as the Carl’s Jr. “Tex Mex” commercial, which significantly boosted her mainstream profile. She has also appeared in Maxim, posing for the June 2014 issue, and was ranked #18 on Maxim’s Hot 100 list that same year.

Alongside modeling, Hoopes has earned several acting credits, appearing in television and film projects that highlight her crossover appeal in entertainment.

In her personal life, Hoopes became engaged in 2018 to Italian entrepreneur Salvatore Palella. She has since balanced her modeling career with family life while maintaining an active presence on social media and continuing to collaborate with fashion, lifestyle, and beauty brands.


As of July 2026, Samantha has 1.5 million Instagram followers.